MEMPHIS BBQ SUPPLY

THE NINE-VIDEO SERIES

A branded cooking series produced for Memphis BBQ Supply, built around approachable recipes, practical grilling and smoking techniques, and products viewers can use at home. Each episode was designed to feel informative, casual, and repeatable while giving the brand a consistent library of long-form video content.

MBS COOKING SERIES

Grilling Ribeye and Filet

Jimmy from Memphis Barbeque Supply walks you thru steak selection, trimming, seasoning and grilling some great everyday steaks.

MBS COOKING SERIES

Thick Cut Pork Chops

Jimmy from Memphis Barbeque Supply is back with a mouthwatering cook you don’t want to miss! Watch as he smokes THICK cut pork chops low and slow on an old-school Weber Kettle.

MBS COOKING SERIES

Perfect Backyard Ribs

Join Jimmy from Memphis Barbeque Supply as he shows you exactly how he cooks mouthwatering ribs for his family! 🍖🔥

MBS COOKING SERIES

Smoked Greek Potatoes

Join Jimmy from Memphis Barbeque Supply as he shares one of his family’s favorite grilled side dishes — Smoked Greek Potatoes!

MBS COOKING SERIES

Stuffed Chicken Thighs

A backyard BBQ episode featuring bacon-wrapped chicken thighs stuffed with hot Italian sausage, seasoned, smoked, sauced, and finished for an easy weeknight meal.

MBS COOKING SERIES

Pulled Pork Nachos

Jimmy Walks you thru how to make pulled pork nachos with a Pork Butt seasoned with ‪@BoarsNightOutBBQ‬ Double Garlic Butter and Meat & Whiskey BBQ Rub.

MBS COOKING SERIES

Crawfish Bisque

Jimmy’s recipe of Crawfish Bisque has been a tailgate favorite for over 20 years! A mixture of crawfish, cheese, butter, more butter, AND more butter. Also hit with some of ‪@HeathRilesBBQ‬ Garlic Butter Rub!

MBS COOKING SERIES

Memphis Barbeque Supply Wing Recipe

Jimmy walks you thru how to prep, season, smoke, and sauce your wings. Jimmy used some Captain Rodney’s Garlic Buffalo Sauce and Uncle Pookie Salt and Pepper Luv Rub!!! ‪@unclepookiebbq‬

MBS COOKING SERIES

Smoked Mac & Cheese

Jimmy walks you through how you can make smoked Mac & Cheese. ‪@HeathRilesBBQ‬ Garlic Butter #bbq #grilltime #grilling #cheese

EPISODIC FOOD CONTENT

NINE EPISODES.
TEN REELS.

Turning a large amount of subject-matter knowledge into a complete, repeatable video series and a full set of social deliverables.

MBS supplied the expertise: the subject matter for each episode and the actual cooking workflow. Grindstone Creative’s role was to take that wealth of information and turn it into a structured set of deliverables before production began.

Preproduction established what each primary video needed to communicate, how the material would be separated into individual episodes, and what needed to be captured during the cooking process so the finished pieces could stay concise without losing the information that mattered.

The production also generated ten promotional vertical videos for social media, extending the usefulness of the shoot beyond the primary long-form series and giving MBS additional short-form content for promotion.

That planning created an efficient production and post-production workflow that allowed the full package — 9 primary videos and 10 promotional reels — to be pre-produced, filmed, edited, revised, and prepared for delivery in under five total days of production.

Production Scope

Series Preproduction
Deliverable Planning
Episode Structure
Shoot Planning
Cooking & Detail Coverage
Video Production
Episode Editing
Social Promo Editing
Revision Management
Final Video Delivery

THE WORKFLOW

BUILT FOR EFFICIENCY

The speed of the project came from solving the structure before the cameras rolled. Each stage fed directly into the next, keeping production focused and minimizing unnecessary time in post.

01

PREPRODUCE

Organize MBS’s subject matter into nine primary episodes and define the information each one needed to communicate.

02

CAPTURE

Film the cooking workflow and supporting detail needed for both the primary episodes and their promotional content.

03

EDIT

Shape the footage into concise, consistent episodes and create the additional vertical promotional edits planned for the series.

04

REVISE

Turn feedback quickly, finalize all deliverables, and prepare the completed content package for delivery.

9

PRIMARY EPISODES

10

PROMOTIONAL REELS

19

TOTAL VIDEO DELIVERABLES

< 5

TOTAL PRODUCTION DAYS

SOCIAL CONTENT

PROMOTIONAL REELS

Ten vertical promotional edits were produced alongside the primary video series for use across social media outlets. These pieces extended the life of the production beyond the long-form episodes and provided additional content for promotion.

MEMPHIS BBQ SUPPLY

Grill Tips

MEMPHIS BBQ SUPPLY